bOnline

bOnline is a London-based telecoms provider founded in 2011 by Anthony Karibian. It focuses on cloud-based VoIP phone systems and business broadband for micro-businesses, sole traders and small companies. The company claims the title of the UK's most-awarded small-business VoIP provider and has over 50,000 UK customers. Products are designed to be low-cost and self-service, with plug-and-play setup. The range covers hosted phone systems alongside FTTC, full-fibre and 5G broadband, all delivered over the Openreach network.

Our verdict

bOnline scores 65/100 (Good) and ranks #9 overall. Sole traders, freelancers and micro-businesses with 1-10 users who want cheap, no-fuss VoIP and/or broadband from one provider and have no intention of involving IT support or paying for enterprise-grade connectivity.

Strengths

• Very low entry pricing and transparent published plans aimed squarely at the smallest businesses and sole traders
• Strong customer sentiment - 4.5/5 'Excellent' on Trustpilot from 15,000+ reviews, with praise for easy setup and helpful onboarding staff
• Fast, self-service plug-and-play setup (VoIP live in minutes, number porting with no interruption)
• Combined telephony + broadband under one provider, useful for simple single-supplier small-business setups
• Established (since 2011), London-based, heavily awarded specialist in the micro-business VoIP niche

Watch-outs

• Narrow scope - only telephony and broadband; no managed IT/MSP, dedicated cyber security, or energy offering
• Not built for mid-market or enterprise: no leased lines, SD-WAN, or complex multi-site/contact-centre solutions
• Recurring complaints about aggressive post-trial sales follow-up (repeated calls/emails) and difficult cancellation
• Some reviewers report broadband reliability issues and unexpected/out-of-contract charges and price rises after promo periods
• 12-month minimum contracts even on entry plans; full-fibre availability depends on postcode

How it scores

Breadth of service 35

Reputation & reviews 80

Support & service 72

Reliability & track record 68

Value for money 80

Services

Telephony, VoIP & Mobile

• Cloud-based VoIP / hosted phone systems
• Digital landline (PSTN/copper-line replacement)
• Business phone numbers and number porting
• 45+ call features (call divert, voicemail-to-email, hold music, call analytics)
• HD voice and video conferencing
• AI tools for small business (call handling/analytics)
• Softphone apps for desktop and mobile plus IP desk phones

Connectivity & Broadband

• Business fibre broadband (SoGEA / FTTC, up to ~76 Mbps)
• Full fibre / FTTP (115 Mbps up to ~1 Gbps where available)
• ADSL broadband
• 5G business broadband (plug-and-play SIM router, up to ~300 Mbps)
• Broadband + VoIP bundles
• Pre-configured plug-and-play business router

Accreditations & partners

Accreditations

• Ofcom-registered communications provider (UK)

Key partners

• Openreach (broadband network)
• Three (5G broadband)