The UK business buyer’s guide
Everything you need to buy connectivity, telephony, managed IT/cyber and energy well, what to weigh up, what the jargon means, and the traps that quietly cost businesses money.
What to weigh up
Price and total cost of ownership
The headline rate grabs attention, but the figure that actually bites is TCO across the full term: install and activation fees, hardware, per-user vs per-site pricing, mid-contract price rises (often CPI+3.9%), and what happens at renewal. The cheapest monthly quote frequently hides setup costs or a punitive rollover rate.
Reliability, uptime and SLA
Best-effort broadband and hosted VoIP can dip at peak times. A leased line or DIA gives a contractual uptime guarantee (often 99.9%+) and a fix-time SLA backed by service credits. The practical question buyers are weighing is: what does an hour of downtime actually cost us, versus the premium for a guaranteed service?
Contract length, exit terms and renewal behaviour
Terms of 12 to 60 months are common. Early-termination charges, auto-renewal clauses and notice windows determine whether a buyer ends up trapped on a bad rate. Ofcom (telecoms) and Ofgem (energy) limit some of this for micro and small businesses, but tracking end dates and serving notice on time remains the buyer's problem.
Support quality and responsiveness
For buyers without in-house technical expertise, this is often the real differentiator. UK-based support, a named account manager, response and resolution SLAs, out-of-hours cover. 'Who picks up when it breaks?' regularly matters more than a few pounds either way on the monthly bill.
Security and compliance credentials
Cyber Essentials, Cyber Essentials Plus and ISO 27001 are increasingly required to win tenders, satisfy cyber insurers and meet UK GDPR obligations. Buyers are screening MSPs and connectivity providers on certifications and on supply-chain and third-party risk, in line with NCSC guidance.
Switching effort and continuity
Fear of downtime, losing a number or a botched cutover keeps many buyers where they are. One Touch Switch (broadband), number porting (10-14 working days) and parallel-running a new phone system all reduce that risk. Energy switches complete on the contract end date or within around 5 working days.
Scalability and future-proofing
Can it go from 20 users to 200, add sites, and survive the 2027 PSTN/ISDN switch-off? Buyers are increasingly wary of copper-dependent and single-supplier dead-ends, and lean towards full-fibre, cloud telephony and per-user pricing that scales without a renegotiation.
Supplier consolidation / single provider
Plenty of SMEs want one provider covering connectivity, phones and IT (and sometimes energy), purely to cut admin and have a single point of accountability. The trade-off is concentration risk and less price discipline than you get from shopping each contract separately at renewal.
Transparency of fees and commission
In energy particularly, broker commission is baked into the unit rate (a typical uplift of 0.5-3p/kWh). Since October 2024, commission must be disclosed to all business customers. Buyers are increasingly asking to see the uplift and pushing back on anything above around 3p/kWh.
Reputation, references and reviews
Where technical confidence is low, micro and small buyers lean heavily on Trustpilot and Google reviews, case studies and word of mouth. Mid-market buyers tend to ask for reference customers of comparable size and sector before they'll sign anything.
What matters most depends on who you are
Micro-business owner (1-9 staff, owner-managed)
Sole director or owner-operator (cafe, salon, trades firm, single-site shop, consultancy). Buys everything personally, usually squeezed between customers, with no IT or procurement function to lean on. Price-sensitive and time-poor; trusts word of mouth and whoever got to them last on the phone. Often sitting on a deemed or rollover energy rate, or still running an old copper phone line, without knowing it. Legally classed as a 'micro-business', which means extra protections under Ofgem and Ofcom apply.
- Lowest credible monthly cost and no nasty surprises on the bill
- Minimal hassle and minimal downtime - it must 'just work'
- One contact who answers the phone when something breaks
- Avoiding being locked in or mis-sold by a pushy broker/agent
- Getting off the old landline before the 2027 PSTN switch-off without losing the business number
Office manager / operations lead (SME, 10-50 staff)
Covers HR, facilities and admin all at once, and ends up 'owning' utilities, phones, broadband and the IT support relationship by default rather than design. Holds the renewal dates and supplier contacts in their head (or a spreadsheet). Builds the shortlist; the director signs it off. Juggles several contracts with mismatched end dates and is quietly dreading the moment several of them renew badly at the same time.
- Reliable service with a clear SLA and a named account manager
- Predictable budgeting - fixed prices, no mid-contract shocks
- Consolidating suppliers to cut admin (one bill, one throat to choke)
- Staying compliant (GDPR, Cyber Essentials for tenders/insurance)
- Smooth switchover with no outage to phones, card machines or internet
Finance director / MD (growing SME, 30-100 staff, multi-site)
Signs off the bigger spend and is more interested in total cost of ownership, contract risk and exit terms than the headline rate. Treats connectivity, telephony and energy as business-critical and will actually read the SLA and termination clauses. Might run a light tender or bring in a broker, and expects commission and uplift to be disclosed upfront.
- Total cost of ownership and contract risk over 3-5 years, not just unit price
- Uptime guarantees, SLAs and remedies (especially leased-line/DIA)
- Clean exit terms - no disproportionate early-termination charges or rollovers
- Scalability across sites and headcount growth
- Cyber risk, business continuity and insurance/tender requirements
IT manager / IT lead (mid-market, 100-250 staff)
Has the technical knowledge and an in-house remit, but typically co-sources with an MSP for out-of-hours cover, security and project work. Evaluates on architecture and security posture, not just price. Runs proper procurement: asks for references, certifications and a pilot before committing. Owns the relationships with connectivity, UCaaS and managed-security providers directly.
- Security posture and certifications (Cyber Essentials Plus, ISO 27001, supply-chain risk)
- Architecture fit - SD-WAN, redundancy/failover, integration with Microsoft 365/Teams
- Vendor track record, references and financial stability
- Clear demarcation of responsibilities (RACI) between in-house and MSP
- Performance against SLAs with reporting and the ability to scale up/down
A word on business energy
Business energy in the UK works very differently from home energy, which is part of what makes a comms and IT provider offering it genuinely unusual. There is no price cap on business supply. Instead, businesses sign fixed-term contracts, typically one to five years, negotiated upfront, and you generally cannot switch mid-contract. A bill comes down to unit rate (pence per kWh) multiplied by usage, plus a daily standing charge. Larger sites or those with half-hourly meters also pay capacity charges tied to their agreed kVA. The three numbers any buyer needs before approaching the market are annual usage in kWh, the MPAN (electricity) or MPRN (gas), and the current contract end date. Electricity and gas are contracted separately, so you will have two end dates to track. The most expensive mistake in business energy is timing. Do nothing and you roll onto "deemed" or "rollover" rates that are typically 30 to 80% higher than a negotiated contract, often around 50% more. Switching needs to be lined up to complete on the contract end date, or within roughly five working days if you are already out of contract. Most SMEs buy through a broker or TPI, who earns a commission "uplift" built into the unit rate, typically 0.5 to 3p/kWh. Challenge anything above around 3p. Regulation here is tightening: since October 2024, commission must be disclosed in writing to all business customers. Micro-businesses get additional Ofgem protections covering renewals, cooling-off periods and backbilling. The government has also confirmed that Ofgem will directly regulate TPIs, with broker registration phasing in from around 2027 to 2028. One thing worth being clear on: a Letter of Authority only lets a broker fetch quotes. It is not a contract to buy. So why would an SME want a comms and IT provider handling energy at all? Normally, energy, telecoms, connectivity and IT support are sold by completely different industries, each with its own regulator (Ofgem versus Ofcom), which means businesses end up juggling multiple suppliers, multiple contracts and multiple renewal dates. A single provider across all of them can consolidate billing, keep every renewal date in one place and give the owner one point of contact rather than four. There are also natural cross-sell moments: a full-fibre installation or a PSTN migration project is a sensible prompt to also check whether the business is sitting on an overpriced rollover energy contract. The value is real, but it depends on the provider being transparent about energy commission and not using the convenience of bundling to blunt price competition. Energy prices move independently of comms and IT costs, and they genuinely benefit from regular market testing at renewal.
Common ways businesses overpay
- Missing the contract end date and lapsing onto deemed or rollover energy rates (or an auto-renewed telecoms term) that cost 30 to 80% more. This is the single most common and entirely avoidable overpayment.
- Buying on headline price and ignoring setup and activation fees, per-user versus per-site pricing, mid-contract rises (often CPI+3.9%), and exit charges. The all-in cost over the full term is what matters.
- Leaving the PSTN/ISDN switch-off too late and forgetting the non-phone devices sitting on copper lines: alarms, door entry systems, lift emergency lines and some card payment terminals all need migrating before 31 Jan 2027.
- Not budgeting time for number porting, which takes 10 to 14 working days, and cutting over with no parallel-running period. The risk is lost calls or a missing business number during the switch.
- Signing a Letter of Authority and assuming the deal is done. An LOA only authorises a broker to obtain quotes; the actual supply contract is a separate document that still needs signing.
- Not asking about broker commission or uplift (disclosable in writing to all business customers since October 2024) and overpaying a hidden margin baked into the energy unit rate.
- Choosing an MSP without checking certifications (Cyber Essentials, Cyber Essentials Plus, ISO 27001), SLAs, scope boundaries and references, then finding out that security work, out-of-hours cover or project work is all chargeable extra.
- Over-buying a leased line when full-fibre broadband would do, or under-buying best-effort broadband when downtime is genuinely costing the business. The connection should match actual uptime requirements.
- Over-consolidating with one provider for convenience and creating concentration risk alongside weaker price discipline, with no regular market testing at renewal.
- Letting energy, broadband, phone and IT contracts all renew on different dates with no central register, so renewals get missed and there is never enough time to shop around. Start the process three to six months ahead.
- Ignoring resilience and business continuity. A single internet line with no failover (such as SD-WAN or a 4G/5G backup) now carries the phones as well, so one outage takes down both.
- On larger sites, paying for the wrong agreed kVA capacity. Too high and you waste money on capacity charges; too low and you risk excess-capacity penalties.
Jargon buster
- FTTP (Fibre to the Premises)
- Full-fibre broadband where the fibre-optic cable runs all the way into the building, not just to the street cabinet. It's the fastest and most reliable mainstream broadband available (often up to 1Gbps+), though it's still a shared, contended, best-effort service rather than a dedicated line.
- FTTC (Fibre to the Cabinet)
- Part-fibre broadband: fibre runs to the green street cabinet, then older copper carries the signal for the last stretch to the premises. Slower than full fibre and being phased out as FTTP rolls out and the PSTN switch-off progresses.
- SoGEA
- Single Order Generic Ethernet Access. Broadband delivered over the FTTC/copper network but without a separate phone line. It's a common stepping-stone product as the traditional PSTN phone line is withdrawn.
- Leased line (Ethernet / DIA)
- A dedicated, uncontended fibre connection used solely by your business, with symmetric (equal up/down) speeds and a strong SLA. 'DIA' stands for Dedicated Internet Access. Costs more than broadband, but you get guaranteed performance and fix times. The sensible choice for firms where downtime is not an option.
- Contended vs uncontended
- Contended (broadband) means bandwidth is shared with other users, so speeds can dip at busy times. Uncontended (leased line) means the capacity is yours alone, so performance stays consistent.
- Symmetric speed
- Equal download and upload speeds (e.g. 100Mbps both ways). Standard broadband is asymmetric (fast down, slow up). Symmetry matters for video calls, cloud backup, hosting and VoIP.
- SLA (Service Level Agreement)
- The contractual promise covering uptime and fault-fix times, with service credits or refunds if the provider misses them. Leased lines carry strong SLAs (e.g. 99.9% uptime, fix within hours); standard broadband is best-effort, with weaker or no guarantees.
- PSTN / ISDN switch-off
- The retirement of the UK's traditional analogue phone network (PSTN) and ISDN lines, now scheduled to complete by 31 January 2027. Phones, alarms, lift lines and card machines running on copper must move to internet-based (VoIP) alternatives.
- VoIP (Voice over IP)
- Making phone calls over the internet rather than a copper phone line. The umbrella technology replacing PSTN; includes hosted phone systems, SIP and UCaaS.
- SIP / SIP trunk
- Session Initiation Protocol, the standard that carries voice calls over the internet. A SIP trunk is a virtual phone line connecting your existing on-site phone system (PBX) to the network. It's the cheapest option per channel (roughly £3-5), though you keep and maintain a PBX yourself.
- Hosted VoIP
- A cloud phone system where the PBX sits in the provider's data centre and you use handsets or an app. No on-site phone hardware to maintain. Typically priced at £10-30 per user per month, and the simplest option for firms with no existing system to carry over.
- UCaaS (Unified Communications as a Service)
- A cloud platform combining calls, video, chat, voicemail and presence in one place (e.g. Microsoft Teams Phone, Zoom Phone). Suits firms already working inside those collaboration tools day to day.
- PBX
- Private Branch Exchange. A business's internal phone system that routes calls between staff and to the outside line. Can be on-site hardware (legacy) or cloud-hosted (modern).
- Number porting
- Transferring your existing phone numbers to a new provider so you keep them when you switch. Typically takes 10-14 working days and needs to be planned carefully to avoid losing the number during a cutover.
- SD-WAN
- Software-Defined Wide Area Network. It intelligently manages and combines multiple connections (e.g. fibre plus 4G/5G) across sites, prioritises important traffic and fails over automatically if a line drops. Used by multi-site businesses that need resilience and consistent performance.
- MSP (Managed Service Provider)
- An outsourced IT company that runs some or all of your IT for a recurring fee, covering helpdesk, monitoring, security, cloud admin and projects. Often priced per user per month, commonly around £60-90 for a full service.
- MSSP (Managed Security Service Provider)
- An MSP specialising in cyber security, covering monitoring, threat detection and response (SOC), patching and incident response. Some MSPs include this themselves; others bring in a separate MSSP.
- Cyber Essentials / Cyber Essentials Plus
- The UK government-backed baseline security certification. Cyber Essentials is a self-assessment covering five core controls; Cyber Essentials Plus adds an independent technical audit. Increasingly required to win contracts, satisfy cyber insurers and reassure clients.
- ISO 27001
- The international standard for information security management. More rigorous and costly than Cyber Essentials, and often expected of larger suppliers or those handling sensitive data.
- SOC / SOC 2
- A SOC (Security Operations Centre) is a team that monitors for threats around the clock. SOC 2 is a separate US-origin audit report on a provider's security controls, sometimes requested of IT and cloud suppliers.
- Standing charge
- A fixed daily amount on your energy bill that you pay regardless of how much energy you use, covering grid, network and metering costs. Quoted in pence per day (e.g. around 45p/day for electricity on a small business supply).
- Unit rate
- The price you pay per unit of energy consumed, in pence per kWh (e.g. around 28p/kWh for electricity on a small business supply). Your bill works out roughly as (unit rate x usage) + (standing charge x days).
- kWh (kilowatt-hour)
- The unit in which energy is measured and billed. One kilowatt of power used for one hour equals one kWh. Your annual usage in kWh is the key figure for getting accurate energy quotes.
- kVA (kilovolt-ampere)
- A measure of the maximum electrical capacity (supply size) available to your premises, set on larger or half-hourly metered sites. Your available or agreed kVA affects capacity charges. Paying for more than you need wastes money; too little risks penalties.
- Deemed / out-of-contract rate
- The expensive default tariff you fall onto if you occupy premises with no agreed contract, or let one lapse. Typically 30-80% more than a negotiated fixed deal (often around 50%). Worth avoiding by signing a contract in good time.
- Rollover contract
- A new fixed-term energy contract the supplier creates automatically when your old one ends, if you do nothing. Usually at uncompetitive rates. Restricted (not abolished) for micro-businesses. A key reason to keep track of your contract end date.
- TPI / energy broker
- Third-Party Intermediary. A broker who arranges your business energy contract and is paid via a commission uplift baked into your unit rate (typically 0.5-3p/kWh). Since October 2024 that commission must be disclosed to all business customers. Ofgem is moving to formally regulate TPIs.
- Letter of Authority (LOA)
- A document authorising a broker to obtain your usage data and quotes from suppliers on your behalf. Worth being clear on what it is: an LOA is permission to look, not a contract to buy. You sign the actual supply contract separately.
- Half-hourly (HH) metering
- Metering that records consumption every 30 minutes, used on larger electricity supplies. It provides accurate usage data and access to bespoke pricing, but comes with capacity (kVA) and other standing charges.
- MPAN / MPRN
- The unique reference numbers identifying your electricity supply (MPAN, the long 'S' number on your bill) and your gas supply (MPRN). Suppliers and brokers need both to quote accurately.
- One Touch Switch (OTS)
- The broadband switching process (live since 2024) where your new provider manages the whole move and cancels your old service, so you don't end up double-billed or temporarily without a connection.
Frequently asked questions
Do I need a leased line, or is full-fibre (FTTP) broadband enough?
For most micro and small businesses doing general browsing, email, video calls and a handful of cloud apps, FTTP full-fibre broadband is fast and affordable enough. A leased line (dedicated/DIA) makes sense once you have around 30+ users, need guaranteed upload speeds, run public-facing or hosted services, or simply cannot afford downtime. What you get with a leased line is uncontended capacity, symmetric speeds and a real uptime/fix-time SLA. The practical test: work out what an hour of internet downtime costs your business, then weigh that against the leased-line premium.
What is the PSTN switch-off and what do I actually have to do before 2027?
The old analogue phone network (PSTN) and ISDN lines are being switched off, completing by 31 January 2027. Anything running over a traditional copper line will stop working. That includes desk phones, but also fax machines, alarm systems, door entry, lift emergency phones and some card payment terminals. You need to move phones to an internet-based option (hosted VoIP, SIP or UCaaS like Teams Phone), keep your existing numbers by porting them, and audit any alarms, lifts or card machines that use a phone line. Don't leave it late: porting takes 10-14 working days and you'll want to run old and new in parallel for a couple of weeks.
How is business energy different from a home tariff, and how do I get the best price?
Business energy is bought on fixed-term contracts (often 1-5 years) negotiated up front. There's no domestic-style price cap, and you can't switch freely mid-contract. Your bill is unit rate (pence per kWh) multiplied by usage, plus a daily standing charge. To get a decent deal: have your annual usage in kWh, your MPAN/MPRN and your contract end date ready; get quotes 3-6 months before renewal; and avoid lapsing onto 'deemed' or 'rollover' rates, which can be 30-80% more expensive. Electricity and gas are usually contracted separately, and you generally can't have overlapping suppliers, so timing the switch matters.
Should I use a broker for energy/telecoms, and how do they get paid?
Brokers (energy 'TPIs') can save time and money, particularly if you'd rather not ring round suppliers yourself. The catch is how they're paid. In energy, commission is an 'uplift' baked into your unit rate, typically 0.5-3p/kWh. Anything above around 3p is worth challenging. Since October 2024, brokers must disclose commission in writing to all business customers, so ask for the uplift in pounds and pence before you sign anything. Also worth knowing: a Letter of Authority only lets a broker get quotes on your behalf. It is not a contract to buy, which you must sign separately.
What does managed IT support cost, and what should be included?
Most MSPs charge a fixed fee per user per month. A full managed service for SMEs commonly runs around £60-90 per user per month, covering helpdesk support, monitoring, patching, security essentials, backup and cloud (Microsoft 365) administration. Lighter 'pay-as-you-go' or 'co-managed' models cost less but cover less. Look for a clear SLA with defined response and resolution times, UK-based support, a proper onboarding process, a named contact, and a written breakdown of what's in scope versus what gets charged extra (projects, hardware, out-of-hours).
What is Cyber Essentials and do I really need it?
Cyber Essentials is the UK government-backed baseline certification covering five core security controls: firewalls, secure configuration, access control, malware protection and patching. The basic level is a self-assessment; Cyber Essentials Plus adds an independent technical audit. You may not be legally required to hold it, but it's increasingly expected to win public-sector and larger private contracts, to satisfy cyber insurers, and to demonstrate UK GDPR 'appropriate measures'. It's also a sensible minimum bar, and a reasonable thing to require of your MSP.
Can I be locked in, and how do I switch without getting stung by exit fees?
Yes. Business telecoms and energy contracts have minimum terms and early-termination charges. For telecoms, Ofcom requires that small businesses (10 or fewer employees) aren't auto-renewed into a new minimum term without active consent, and that exit terms be fair and proportionate. Since January 2025, you can usually exit penalty-free if a provider raises prices mid-contract beyond what was clearly disclosed. To switch cleanly: note every contract's end date and notice period, give notice in writing on time, use One Touch Switch for broadband, and port your phone numbers. For energy, switch as your contract ends to avoid deemed rates.
Should I put telecoms, IT and energy with one provider, or shop each separately?
Bundling connectivity, phones and IT (and sometimes energy) with one provider cuts admin, gives you a single point of contact and simplifies billing. That's genuinely useful for time-poor small firms. The trade-offs are concentration risk (one outage or one dispute affects everything) and usually weaker pricing than shopping best-of-breed at each renewal. A common middle path is to consolidate the closely related stuff (internet, phones, IT) with one trusted provider while keeping energy separate and competitively tendered. Energy pricing moves independently of the rest and benefits from regular market testing.
How do I avoid overpaying - what are the most common ways SMEs lose money here?
The big four: (1) lapsing onto deemed or rollover energy rates because you missed the contract end date; (2) staying on best-effort broadband when downtime is costing you, or paying for a leased line you don't yet need; (3) signing an MSP or telecoms deal on headline price without checking SLAs, scope and exit terms; and (4) not asking about broker commission or uplift. The fix is unglamorous: keep a simple register of every contract, its end date and notice period, start shopping 3-6 months ahead, and always get the all-in cost in writing, including setup fees, mid-contract rises and exit charges.